Mozilla, Tesla, SpaceX, Other businesses on a Facebook hiatus

The Facebook data breach, greatest companies chose to take a break from posting and advertising on the social media platform. 

Mozilla, Tesla and other companies are distancing themselves from Facebook following revelations of a major leak of client data to political consultants associated with the 2016 Trump campaign.

While the actions won't likely be permanent and won't have quite a bit of an impact on Facebook's main concern, they're the latest fallout the social-media giant has to contend with from the consistently spiraling scandal along with a tumbling stock cost and a #deletefacebook development.

"We're taking a break from Facebook," Mozilla said in a blog entry on Wednesday. The company, which created the Firefox web program, said it is "squeezing pause" on its Facebook advertising and won't post on its Facebook page. In any case, it didn't erase its page and said it will consider returning if Facebook takes stronger actions to secure clients' data and enhances privacy settings.

German bank Commerzbank also said it was putting Facebook advertising "on hold" as it evaluates data security. And Sonos, which makes speakers and other electronics, said it is pulling advertising from Facebook, Instagram, Google, and Twitter for seven days.

Elon Musk, meanwhile, made waves, saying in a Twitter exchange that he would take down the Facebook destinations for his companies Tesla and SpaceX. As of Thursday afternoon, the destinations appeared to be inactive. Tesla and SpaceX did not respond to a demand for input.

While the actions are likely temporary, they're one more bit of a developing headache for Facebook since news of the leak broke seven days ago.

 It has faced feedback because CEO Mark Zuckerberg and COO Sheryl Sandberg did not speak out until the point that five days after the story broke.

"The Cambridge Analytica scandal, in the same way as other late headlines leaving Silicon Valley, raises questions about whether Big Tech is doing what's necessary to balance its own particular advantages with one of its greatest responsibilities: safeguarding your privacy," Sonos wrote in a blog Post.

Be that as it may, Facebook downplayed the actions by the businesses. "The majority of the businesses we've talked with this week are pleased with the means we've illustrated to better ensure individuals' data, and they have confidence that we'll respond to these challenges and improve as a partner and company accordingly," the company said in a statement when asked about the advertiser defection.

The fact is, most advertisers require Facebook as a platform because its reach is so great, so any break is probably going to only be temporary, said Allen Adamson, an originator of brand-marketing consultancy Metaforce.

"Companies can take a fleeting hiatus to get some positive turn in the market, yet there's no other alternative for digital marketing today," he said. "In the event that you don't utilize Facebook, the other options are not great."

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